Considered within the set of so-called exotic fruits, pomegranate is being presented with great success in the European fruits market. Major retail chains are already showing on their shelves pomegranate in its many business presentations.

The United States west coast has joined with plantations in recent years and promoted through their brands successfully launched to the market, accompanied by a tendency to consume "health products". According to recent surveys in the United States, 81% of consumers showed interest in the "health" factor in their choices of purchasing food.

From the southern hemisphere is practically no provision for production in both markets, with the added advantage of joining it out of the northern hemisphere season.